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Continuing Success: ASP in Dallas Honored with Top Sales Award

Herschel Forester, Owner and Operator of America’s Swimming Pool Company (ASP) in Dallas, Texas, received Top Sales Award for 2016.

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years. I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Top Sales Award - Dallas

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Reaching these goals has been a great accomplishment for the Dallas team.

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

Read more about Herschel Forester’s testimonial HERE.

 

Founder and CEO of ASP Featured in Franchising USA Publication

Stewart Vernon, Founder and CEO of America’s Swimming Pool Company (ASP) explains the reasons behind the success of an ASP franchisee.

“Focusing on individual franchise growth rather than overall company growth helped turn a one-man company into the first successful pool maintenance franchise in the United States.”

Vernon, a lifelong entrepreneur, started a car washing business by the age of 15. By the week of his college graduation, Vernon founded a pool service business that is now known as America’s Swimming Pool Company

In this article by Franchising USA, Vernon covers the growth of ASP from starting the business in 2002 with a single truck to covering almost 250 territories in 23 states across the country by 2017.

“Vernon says it was after getting his second franchisee that he realized just how many people out there loathe what they do for a living and are just waiting for a low-risk, high reward business opportunity to help them get unstuck from their corporate lives.”

Stewart Vernon’s formula for company growth is simple:

“Give franchisees the support they need to be successful on an individual level and keep the focus on their success.”

READ MORE about the business model, training, and technology that has made ASP the Nation’s most recognized swimming pool franchise.

About Franchising USA

Franchising USA is a monthly digital publication bringing you all the latest news, expert advice, and information from the world of franchising.

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ASP’s Franchise Location in Pensacola Recognized with Award for Best New Start

Shane Lawson, Owner/Operator of America’s Swimming Pool Company in Pensacola, Florida, was recognized with an award for Best New Start at ASP’s annual event. The Pensacola franchise location is one of 15 new ASP locations across the Nation that opened their businesses in 2016.

“I am honored to receive this award and look forward to many years of growth,” said Lawson. “I attribute this first-year success to my grandfather, who was 

Shane Lawson (left) receiving award from Vernon, ASP's CEO (right)

also a small business owner. I often think about the strong work ethic he instilled in me, and that’s what drives me to work harder and go the extra mile for my customers and my business.”

Lawson started as an ASP franchise owner exactly one-year ago, but he never expected to stumble upon an opportunity to become an owner in the pool industry. After many years of working in plumbing and engineering, Lawson knew ASP was the logical next step in his career. It didn’t take long to discover this was a perfect fit for him and his family.

“Shane received recognition because of his commitment to go beyond expectations during his first year in business,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We are looking forward to watching his continued success.”

Ryan Eiland, Owner/Operator of the ASP franchise location in Destin, FL, has also been a tremendous support to Lawson as a business partner and a friend. Eiland’s expertise as a veteran in the ASP business has helped Lawson accomplish his first-year goals.

Pictured: Lawson (left) receiving award from Vernon, ASP’s CEO (right)