IFA Publishes ASP CEO, Stewart Vernon’s Article on Franchising

The CEO of America’s Swimming Pool Company, Stewart C. Vernon, recently published an article through the International Franchise Association about franchising a small business. In his article, Vernon details the unique responsibilities of transitioning from business owner to franchisor throughout his piece, comparing the challenges to those that come with parenting. He offers advice to future franchisors on how to nurture their new owners and leadership teams, as well as how to keep their goals balanced, grounded, and focused.

Through the success that he has built with America’s Swimming Pool Company, Vernon has garnered the respect of the IFA and other influencers within the franchise space, and has become a knowledge leader that other business owners, franchisors, and franchisees can rely on.

Read the full article at www.franchise.org.

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Veteran Franchisee Profile: William Schlemmer

Veteran Franchisee Profile: William Schlemmer

Meet William Schlemmer, Veteran Owner/Operator of America’s Swimming Pool Company of Coastal Virginia located in Virginia Beach, VA. He became an ASP franchise owner in September 2014 and has had a successful start.

After retiring from the military, Schlemmer’s desire was to pursue a second career in business. He earned his MBA while on active duty and enjoyed the aspect of small business ownership. He considered a franchise because of the turn-key aspect. He liked the idea of having a base and team to fall back upon when needed.

“I liked the aspect of having a base of professionals with a wide breadth of the exact experience required,” said Schlemmer. “There is always support when needed.”

A lot of time is put into researching the right franchise. Once the right franchise is found, training is conducted to make the first year as easy as possible, but there can always be roadblocks ahead. There are certain aspects of planning that can help anyone through the initial start. ASP franchisees like Schlemmer have discovered the importance in investing in employees and focusing on exceeding expectations.

“Plan your launch like a military operation, in that you consider contingencies, desired end-states, and most likely courses of action. War-game your launch and identify several key factors that must be achieved for success, and several key factors that could be catastrophic,” stated Schlemmer.

ASP provided Schlemmer with the support to successfully start his own business. Housed at headquarters, ASP offers a 20,000-square-foot training campus with 12 display pools, two functioning pools, and a classroom. This is where pool school is held. A two-week training program that each franchisee goes through before launching their business.

Schlemmer has learned a lot about the pool business through Pool School, but he also dedicates a lot of his knowledge from his background as a Naval Flight Officer. Schlemmer’s dedication to his business and his employees is evident.

“My military background and training prepared me for business ownership in 3 key areas; 1. Multi-tasking. A pool service company can be very busy, with multiple projects working simultaneously. The ability to prioritize, focus, and execute are crucial to achieving or exceeding our customer’s expectations 100% of the time. 2. Accountability is imperative in being a successful military member as well as a business owner. Gain trust by doing what you say you are going to do, and pledge to the customer that you, as the owner, will be held accountable if the team misses the mark. 3. Planning is such a key ingredient of any successful operation. Whether launching a start-up or preparing to conduct and extensive renovation, planning is where you start. The more planning you conduct, the higher the percentage of mission success and mitigation of unplanned consequences,” said Schlemmer.

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

Why Do Veterans Enjoy Being in a Franchise?

ASP – America’s Swimming Pool Company was recently named a Top Franchise for Veterans by Franchise Business Review. ASP was ranked among 158 franchise brands; that represent over 22,000 franchisees. Of those 22,000 franchisees, approximately 2,500 are veterans.

 

An article from Franchise Business Review reports: “There are many factors influencing 89% of veterans saying they enjoy operating their business. The primary one is that the franchise model enables them to apply their leadership skills to running their own business while helping them overcome any lack of business skills. It does so by providing them with a proven business model and detailed operations plan to follow as well as support from the franchisor and fellow franchisees.”

Military Veterans always receive a 15% discount off their franchise fee. America’s Swimming Pool Company offers even more exclusive opportunities for U.S. Military veterans. Each Veteran’s Day, ASP waived the full franchise fee for one qualified veteran each year. Last year’s winner was Miguel Macias, owner and operator in Reno, NV. Miguel has had a great start as a business owner. He prides himself on using his military training and skills to be successful in his business.

“We welcome veteran entrepreneurs to the ASP family. As a company, we are committed to honoring our veterans,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want more franchise owners like Miguel, and an ASP franchise is an ideal fit for veterans.”

America’s Swimming Pool Company is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation.

To learn more about franchising and the opportunities for veterans, please visit, ASPFranchising.com/Veterans or call 888.814.8093.

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America’s Swimming Pools Franchise Expands to Jupiter FL

ASP Jupiter Florida

America’s Swimming Pool Co recently awarded a franchise to Graham Banks in Jupiter FL. Graham and his family relocated from England to Florida, where he began looking for an opportunity to leverage his experience in business and human resources that would also allow him to get back in front of customers.

ASP Franchising offers existing pool companies and entrepreneurs the opportunity to own a pool cleaning and maintenance business with the necessary tools and resources to succeed. Since 2005, we have gained 81 individual franchisees and 52 multi-unit owners

JUPITER, FL – ASP – America’s Swimming Pool Company has opened a new location in Jupiter, FL. ASP Jupiter provides swimming pool maintenance and cleaning programs, pool equipment diagnostics, pool repairs, pool supplies, and pool renovations in Jupiter and the surrounding areas. Graham Banks is the owner and operator of this location. “Graham is an excellent addition to the ASP team and is instrumental in continuing the expansion of our company in the state of Florida,” said Stewart C. Vernon, Founder & CEO of ASP. “We are excited to see the success and growth of his location in 2016 and beyond.” Banks has a skill that shines in the pool industry; he is a people person. His devotion to the customer is what will make his business successful. He enjoys meeting new people and is ready to explore pool service opportunities in his community. Banks is excited about his future and about building a team of talented pool industry leaders in Jupiter. “I was considering business ownership and decided, it’s either now or never,” said Banks. “I wanted to be in front of the customer again and deliver quality customer service. My goal is to build a successful business with a strong support team.” Banks recently moved to the United States from England with his wife, Samantha, and his twin boys. Banks holds a Bachelor’s degree in Business. Before coming on board as an ASP business owner, Banks had a successful career as Head of Human Resources in a large service company helping manage over 10,000 staff members. For more information about professional, reliable, and affordable pool service in the Jupiter, FL area, visit www.ASPJupiter.com, email at jupiter@asppoolco.com, or call (561) 203-8954.